Maximum Exposure

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About Us

MAXIMUM exposure (maxex) is a agency with national and international connections specialising in business development with a specific focus on sales & marketing. We offer result driven and cost effective solutions for companies looking to increase product exposure, placement, sales and revenue. With well over 25 years of expertise, our team of dedicated and experienced sales and marketing managers are well connected and strive to achieve preferred status with all industry partners for our clients.

“We understand that your brand integrity and professionalism is everything, which is why we only work with dedicated tourism operators that are focused on running a successful business and giving their clients the most incredible product/experience possible. We are an established and well-respected company with a wealth of knowledge that we can pass on to our partners through a variety of channels.” - Vanessa Schap, Founding Director

MEET THE TEAM

FOUNDING DIRECTOR

Vanessa Schap

The Founding Director of MAXIMUM exposure, Vanessa Schap, is a key member of the tourism industry and has over twenty years’ of knowledge and experience in business and tourism.

Vanessa personally holds many achievements in and outside of the industry. Strong relationships and contacts have been solidified domestically and internationally throughout Vanessa’s career. Great results have been achieved for the companies and products Vanessa has been involved with prior and post to the inception of MAXIMUM exposure in 2006. Vanessa’s reputation precedes her as she is self-motivated, driven and professional. She prides herself on integrity and loyalty to MAXIMUM exposure clients and partners. Vanessa’s passions are not limited to the tourism industry. Equally strong is her love of Real Estate, her beautiful family and lets not forget her beloved dogs.

NATIONAL SALES AND MARKETING

Katherine Cutler

Kath’s career in tourism began in 2008 when she moved to Cairns and found her passion for the Far North Queensland region and the Great Barrier Reef. Kath is one of the iconic faces of the Cairns tourism and retail industry. Due to her bubbly nature she has an outstanding rapport with many of the local and domestic partners/agents in Cairns and Australia. Kath’s experience extends internationally, as she has participated in a number of sales and marketing road shows throughout the UK and United States. Katherine is well travelled with extensive experience in retail, home-wares, tourism, social media management and motherhood. Kath is an integral part of our unique team at MAXIMUM exposure.

SALES AND SOCIAL MEDIA GURU

Francesca Beckett

Frankie abandoned her job as an account executive in London for a new adventure. Heading to the southern hemisphere in search of a Gap Year Down Under she came to Tropical North Queensland - and never left! A keen scuba diver with PADI professional certifications under her belt, Frankie has been diving for a third of her life and it's a passion that has led her towards an exciting new career in tourism. If she's not in the office working hard you'll probably find her blowing bubbles on the reef, writing her travel blog or enjoying a lovely glass of Barossa Shiraz.

MELBOURNE

Jason Duncan

With his bright smile and contagious laugh, Jason lights up any room (or travel agency) that he walks into. With vast experience from behind the desks as a reputable travel agent, customer service manager in the airlines and business development roles Jason has worked in this industry over ten years.  Jason has a passion travel and has roamed around the globe exploring England, Scotland, Spain, Germany and Australia. He now enjoys beating the streets of Melbourne making new friends and promoting everything maxex . Jason has a natural ability to build strong relationships with his industry partners making him an integral part of the MAXIMUM exposure team, including Richard Branson who he actually once met on a flight.

SYDNEY

Natalie Riley

Natalie is maxex’s little pocket rocket! Her bright and bubbly personality makes her an exceptional representative for Australia’s major city and gateway to many travellers East Coast experiences. Natalie has spent four years in sales and is now channelling her skills through her passion; travel and tourism. Being a seasoned traveller herself and spending some time exploring Australia, the Pacific Islands and the United States of America, Nat boasts her biggest achievement yet, is overcoming her fears and surviving the AJ Hackett Minjin Swing!

BYRON BAY

Joel Walton

Joel is a Kiwi who has made his home in Byron Bay. He has been working in the travel and tourism industry around Byron for many years.  He is  a dedicated surfer and scuba diver and loves being around, in and under the ocean. Wearing many hats in tourism while roaming the globe Joel has worked abroad coaching surfing and on dive boats, as well as guiding trips along the east coast of Oz. He loves chatting to anyone that will listen but especially to all the travellers that come through Byron Bay.  Joel can often be found in the water, or at the 'Rails' enjoying some live music and cold beer when he's not on the road doing all things Max Ex.

BRISBANE / GOLD COAST

Joslyn Erickson

Originally from Portland in the United States, Joslyn is a true adventurer. She is a travel blogger and loves to share her experiences from her time spent living in Central America and Peru. With previous experience as a Tour Leader and Travel Agent, Joslyn is an expert at building rapport and communicating with other cultures and travellers to sell travel dreams and experiences – she’s also fluent in Spanish!

NOOSA / SUNSHINE COAST REPRESENTATIVE

Meri Eyles

Mez is the ultimate travel and tourism guru, with 25 years in a fantastic and much-loved industry! She has vast experiences from all sides of business and tourism, from managing backpackers hostels and travel desks, to representing some of the finest tourism brands. Mez brings a wealth of knowledge in all facets to the maxex team and has built strong lasting relationships with our valued agents and partners.

AIRLIE BEACH REPRESENTATIVE

Jenni Wasson

If the Whitsundays are the heart of the Great Barrier Reef, then Jenni Wasson is the heart of Airlie Beach.  Jenni offers travel advice to agents and backpackers. Having worked in the tight-knit tourism industry of Airlie Beach for a number of years, Jenni is well known for her skills in sales and promotion. In addition to this, she is also a bit of a rock chick at heart and is often recognised when playing in her band at local gigs around town.

CAIRNS

Matthew Warren

They don’t really come any more Australian than our Matty. Having worked in tourism all over Australia for many years, Matt is a well-known and much loved personality of the national travel industry. He deals with backpackers on a daily basis and assists them with making the most of their time in Australia, all with genuine Aussie charm. Matt has been part of the maxex team for 3 years, and as such, has a very good rapport and history with our local agents. If he’s not on the road with Max Ex, you will find Matty relaxing with family and friends, or alternatively at the other end of the scale; enjoying a quiet beer at a secluded camping spot.

DARWIN

Elizabeth Toth

Born and bred in Darwin, Lizzy holds a wealth of experience, information and qualifications. Liz spent her twenties travelling the world and continuing her studies in languages and as a result is now fluent in three languages. She loves the outdoors and is extremely passionate about the Great Barrier Reef; being a marine biologist, dive instructor, and swimming instructor. Liz has a fun approach to work, which is sure to brighten up everyone’s day. Her extensive product knowledge and vivacious personality enable her to build a strong rapport with her local agents and train them on all things maxex!

services

MAXIMUM exposure offers a range of services for various businesses.

Marketing Management

  • Branding concepts and management
  • Campaign creation
  • Product launches
  • Incentive programs
  • Graphic design and creative
  • Social media management
  • Web Design
  • Program inclusion opportunities
  • High level strategic relationships
  • Overall business development

Services Cont. – Specific to Tourism

On a local and domestic level maxex specialise in working with some of the strongest brands and leaders in the Australian tourism industry. Offering services including the above plus national brochure distribution, servicing and training of agents, campaign creation, proven incentive systems and new product development.

National Brochure Distribution

  • Weekly
  • Monthly
  • Annually

Coverage Available:

Cairns, Airlie Beach, Byron to Noosa, Sydney, Melbourne and Darwin.
International services in United Kingdom, Europe and the US are available on request.

National Brochure Distribution

  • Able to introduce new companies/products
  • Able to continue to service existing companies/products
  • Agent training
  • POS placement
  • Incentive creation
  • Reporting

All MAXIMUM exposure representatives are well connected in their individual regions.

Product representation, agent training and sales

  • Well connected and influential representatives
  • Able to introduce new companies/products
  • Able to continue to service existing companies/products
  • Agent training
  • POS placement
  • Incentive creation
  • Reporting

Additional services for Tourism operator’s

Further marketing services are available and can be tailored to meet your individual company’s needs. Additional services may include visitation to additional sales agents outside of the standard area; Product presentations solely on your product, breakfast training sessions or evening liaison and networking with key personnel

Testimonials

MAXIMUM exposure has been successfully consulting to our group of companies for several years. MAXIMUM exposure continues to be an integral service, which consistently helps us form and implement our strategic direction, marketing and product development. Managing Director Vanessa Schap and the team at maxex have extensive knowledge of the tourism industry. The companies' key contacts and sales skills have played a large hand is assisting our group of companies to greatly expand and achieve record sales year on year.

Anthony Brooks – Gilligan’s, FNQ Tours and Rustys Group of Companies

MAXIMUM exposure is easy to deal with and provides marketing exposure to suit your budget. Most importantly Vanessa Schap has great relationships with everyone in the industry and can bring a wealth of Youth / Backpacker Tourism Sales and Marketing experience to your brand. If you want more travel agency bookings or group bookings, I would highly recommend seeking the services of maxex!

Matt Goodall – Owner & Managing Director of Extreme Adventures and Oz Snow Adventures.

As Co Owner & Managing Director of retail brands Backpackers World Travel and Peterpans Adventure Travel, I have found relationships like the one we have with MAXIMUM exposure to be necessary and invaluable to our business.  Vanessa (affectionately known as "Ness") is professional, astute, savvy and is one of the go to people in our industry. Ness and her crew have trained hundreds of our agents on an array of great product and facilitated relationships with key industry people. Ness is a pleasure to deal with and her approach is honest and direct – just as I like it! She is an enthusiastic supporter of all things adventure travel and youth tourism and we value her partnership and endorse her business.

Mellanie Coppin - Co Owner & Managing Director of retail brands Backpackers World Travel and Peterpans Adventure Travel

Deep Sea Divers Den, the longest serving dive operator in Cairns contracted the loyal services of Maximum Exposure for National Sales several years ago.

In more recent years Deep Sea Divers Den has progressed to outsourcing our Sales & Marketing department to maxex, immediately witnessing very positive results.

Vanessa Schap, the Founder of MAXIMUM exposure and her team have a very strong business ethic. Most impressive are the contacts and relationships of maxex. These factors coupled with the teams innovative and creative marketing ideas ensure a very strong return on investment.

We look forward to a lengthy partnership with Vanessa and the team."

Sonjha Forbes – General Manager Deep Sea Divers Den

As Managing Director of Real Aussie Adventures and former founding director of the Adventure Tours Australia Group, I have worked with MAXIMUM exposure and Vanessa Schap since the company’s foundation.

“Vanessa is a tenacious businesswoman who has a great talent for building relationships, but is also driven to ensure that her clients achieve strong business performance and return on investment," says Greg.

Greg Zammit – Founder Real Aussie Adventures

Our Travel Group has a working relationship with Vanessa Schap of more than 10 years and we have worked closely since the beginning of MAXIMUM exposure. Vanessa's work ethic and industry knowledge has allowed her to build a team of like-minded people. Any company working with MAXIMUM exposure has a unique advantage and market edge. It is always a pleasure to deal with Vanessa and her team and we see them as key partners of our travel group.

Matt McCourt - Founding Director and CEO of Website Travel

CONTACT

Email
sales@maxex.com.au

Phone
+61 406 959 068

Postal
Po Box 668N, Cairns North QLD Australia 4870